Filed under: Holidays
Recently I landed in the Big Apple, home of some of the best floral design. You know I'm already a huge admirer of New Yorker's David Stark, Jes Gordan, and Emily Thomspon. There's so much talent here, as is to be expected. When I came across Ovando's super mod displays, my heart smiled in delight. I absolutely love the lines of the design, the way the curves lead down. So how do they do it?
Per Tran: "Our designers were able to create a design that really complimented with the clothing, not take away from it. They picked something neutral for a neutral setting, and they wanted to keep it interesting, textural, and architectural...
...One designer’s inspiration is to always try to do things that people don’t see on a daily basis. The key to good design is choosing very few, but strong impactful elements so you can take the time to appreciate it without it looking too busy. In this case, taking birch branches and positioning it in ways that will attract the attention of customers from the outside – it is simple, yet very different from the ordinary."
She continues, "Our motto is simple, not simplistic. We try to keep it at a minimum, but will still be able to create something very different, very impactful to the eye. Even if you have only one ingredient to work with, we are able to take that to the next level – making it lush and full to attract your attention and bring that focus to not only the arrangement itself, but the whole space as well - such as the picture of the lush orange leaves."