Stacey and I have been friends for a while now, and our beginnings are quite funny. She moved into my old room at what was once called The Brotherl apartment by The Grove. The Brothel was technically before my time there, but we did have a rotating group of friends that lived there at one time or another. Now all of my old roommates are fashion industry rockstars. When I would visit, Stacey and I would chat, and soon we became friends one night over a Dateline episode and wine. You see how my Fridays tend to be- they don't call me Grandma for nothing! Since those times, we've both become rockstars ourselves, and I love being able to bounce ideas around with a friend in the industry.
How old were you when you knew you wanted to do event and wedding planning, design, and production?
I don't know. I have always loved to entertain and have guests over. I like to create new experiences for people. It was a natural progression.
What's something you were surprised by when you got into the industry?
I began in the advertising world working with large corporate clients. They expect an extremely high level of detail and customer service. I bring that experience and level of attention to every client whether its designing a tablescape, or a 500 attendee launch party. When I started SLD I was SHOCKED at how long it takes people to respond to requests and how slow their communication can be. That type of service kills me. If you don't need to give amazing customer service, than I don't need you!
How cut throat is it really?
In California, there are SO many wedding and event planners. Its UNREAL! It is pretty difficult to distinguish yourself. However, a little competition never hurt anybody and I think it keeps everyone performing at their best. There are plenty of events and weddings for us all. Its just convincing clients they need us in the first place !! (which they do )
Any horror stories? We like to hear the juicy stuff!
I was recently working on a video shoot where a very popular band was to create an intro video for an upcoming live event. We were hijacking another video shoot to get about 15 minutes of quality footage for this intro video. The shoot we were interrupting was a pool party scene and the talent only had on silver speedos. This was NOT going to work. After a lot of sweating and running around, we found an appropriate shirt, the video was shot from the waist up, and the crises was averted with 30 seconds to spare.
What advice would you give to an aspiring planner and/or entrepreneur?
Everyone will tell you, its not easy and you have to work hard to get where you want. But thats not the only part. You have to really love it. If you love it and you have a bit of talent, it will show - and the success will come. It also doesn't hurt to do good work and be nice to people.
What's the greatest job you've ever worked on?
This one is easy. My own wedding! As a planner and designer, I am always working hard to make sure intimate events reflect the couple in every detail. It was fun to figure out what kind of event would represent us.
Red or white wine?
Red, White, Rose, Bubbly, they are all close friends of mine.
What's your favorite curse word? (Taken from Inside the Actor's Studio)
Carly, you should know I am not big on the curse words, but my faces usually say it all.
Follow Stacey at @staceylynn and check out all of her green ideas at @thenaturalbride
Here's my emergency delivery man and sometimes it may be 7am and sometimes Alex may have been working all night and some mornings on say a Saturday when we have an event I may call him to come help load the truck if we're behind...
He's the love of my life, and that's what loves do. So here's to you good ol' Al and that pretty face of yours for helping your little lady live a beautiful life.
The final product was sold this past Valentine's day. We originally used it for a photo shoot between a collaboration of myself with Bryony Shearmur. Our Valentine's collection was used for note-cards and fine art prints.
This is pretty easy and fun to make. Placing carnations in the smushy foam is quite therapeutic, especially if you are drinking wine and listening to the Stones.
You're looking through websites, and stumble open some classic wedding blogs. You click on the photo of the model-like bride holding a posy of tight flowers and think, Yeah, I'd like that. Then your mouse leads you to another blog, the one where you see the bridesmaids laughing, sipping a mimosa and think, Yeah, that's what I'll be doing.
Okay, you're not engaged. But you sure do love looking at those photos- the flowers, the view overlooking the ocean, the garden party, the happy couple. Hhhmm, so when is he going to pop the question? Lets see, today is August, and we've been together for this long, but we still need to do this and I still need to meet so and so, but his fam loves me, and the holidays are coming up, so it's probably...
You know you've been there. Here's a list for when you do need it:
Just make sure on your big day you don't look like this. But if you do, make sure you look like her.
The Flower Chef
How Did She Do That